A Think Tank for India’s Digital Startups

The Indus Valley Playbook is singular and has evolved as a response to the unique features of the Indian market, ranging from mobile-first internet users to highly evolved but low per capita income consumers. ADIF will transform this playbook that has come about through a mix of trial and error into a blueprint that fledgling digital startups can use, so we can build a more vibrant startup nation and support tomorrow’s technology entrepreneurs build global businesses from India and create jobs and wealth for fellow citizens.

Indian tech and digital startups are spread out across this vast country and many are tackling the same challenges, but in their own silos. ADIF will bring startup founders together to drive meaningful collaboration, to celebrate our wealth creators, and to support each other. Together, Indian startups can achieve much more, from speeding up market development to finding solutions for digital infrastructure problems, and a common platform will facilitate this joining of hands.

Indian startups do not speak in a unified voice, especially to policymakers. ADIF humbly aspires to be the voice of India’s digital startups and represent their interests before policymakers and other stakeholders. Safeguarding a free and fair technology ecosystem, ensuring every player has a level playing field, and ensuring policies keep pace with innovation are all important requisites if we are to secure the independence and competitiveness of the Indian startup ecosystem. ADIF will focus on Policy Advocacy, Awareness Building and Research Interventions, including legal studies and publishing benchmarking reports.